We've got the email whisperer herself, Liz Wilcox (aka ‘Survivor’ bae!), dropping some jaw-dropping insights (and outfit inspo) on how to elevate your email game to superstar status. If growing your brand and services through authentic and effective email marketing sounds like your jam, then hold onto your inboxes, because this is pure gold! Watch on YouTube here:
It's all about the art of genuine conversation with Liz – imagine your emails as a cozy chat over coffee rather than a stiff boardroom meeting. This powerhouse lady achieved a wild 100% conversion rate, making it abundantly clear that when you simplify your approach and connect deeply with your peeps, magical things happen. We cover the nitty-gritty, from writing newsletters that aren't snoozefests to mastering email deliverability in the ever-changing digital landscape. And of course, we can't forget the lively exchange over Liz's love for the 90s hip-hop fashion – it's as priceless as her marketing tips!
So queue up the earphones, get cozy, and let's dive into the secrets behind emails that don't just land, but truly resonate. Kudos for joining in, and be sure to hit subscribe, share the love, and stay tuned for more boss-level streams to fire up your marketing game!
Chapters 🎥:
00:00 - Intro with Tanya. Welcome back, y'all!
01:15 - Liz Wilcox's grand entrance and her email marketing genius.
03:22 - The power of simplicity in email conversations.
05:00 - Email authentication buzz and why it's a game-changer.
08:23 - Celebrating Liz's email marketing membership and success stories.
12:37 - Recommendations for reinvigorating your newsletter strategy.
14:45 - Engaging with our awesome audience and answering burning questions.
17:30 - Thoughts on perfecting email length and formatting.
20:12 - Leveraging email deliverability for your marketing win.
22:45 - Liz's personal style and our fun nineties revival chat.
25:10 - Why writing your emails live can spark unparalleled connection.
27:58 - Navigating the world of AI and maintaining human touch in content.
29:40 - Common email questions demystified with Liz's expertise.
33:15 - Wrapping up and what's up next on Stream Like a Boss TV!
3 Key Points
If your emails are feeling a little stale, breathe new life into them by reintroducing yourself and consistently providing value. Liz and Tanya share creative and effective ways to enhance your email content and up your email game.
Are you aware of the recent email deliverability changes with Google and Yahoo? Don't miss Liz's expert advice on navigating these updates with ease, ensuring your emails land right where they should.
Seeking to grow your reach? Liz spills the beans on boosting your email list through strategic visibility and genuine connections. Plus, she offers a sprinkle of personal flair with her unique sense of style that you don't want to miss!
Visit Liz Wilcox’s email membership: www.lizwilcox.com
Check out our live YouTube episodes: https://youtube.com/@tanyasmith
Looking for more video podcasting tips? Check out our resources page at: https://streamlikeaboss.tv/resources
#EmailMarketing #LizWilcox #StreamLikeABossTV
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